- Visiting Faculty, Marketing
- Associate Professor of Marketing, Jones Graduate School of Business, Rice University, USA
- Marketing Research
- Marketing Strategy
- Data Analysis
- Marketing Models
- Bayesian Applications in Marketing
- New Products Development
- New Products (an MBA elective) at the Jones Graduate School of Business, Rice University.
- Marketing Strategy (an MBA elective) at the Indian School of Business, Hyderabad, India
- Bayesian Applications in Marketing (a Ph.D. course) at the Jones Graduate School of Business, Rice University.
- Data Analysis (a first-year MBA core course) at Jones Graduate School of Business, Rice University
- Marketing Research (a BBA elective course) at Carnegie Mellon University
- Sellers, Kimberly, Sharad Borle and Galit Shmueli (2012), “Rejoinder: The COM-Poisson Model for Count Data: A Survey of Methods and Applications”, Applied Stochastic Models in Business and Industry, vol. 28 (2), pp. 128-129
- Sellers, Kimberly, Sharad Borle and Galit Shmueli (2012), “The COM-Poisson Model for Count Data: A Survey of Methods and Applications”, i, vol. 28 (2), pp. 104-116
- Singh, Siddharth, Ravi Sen and Sharad Borle (2012), “Open Source Software Success: Measures and Analysis”, Decision Support Systems, vol. 52 (2), pp. 364-374
- Algesheimer, René, Sharad Borle, Utpal Dholakia and Siddharth Singh (2010), “The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation”, Marketing Science, vol. 29 (4), pp. 756–769
- Boatwright, Peter, Sharad Borle and Joseph Kadane (2010), “Common Value/Private Value Categories in Online Auctions: A Distinction without a Difference?”, Decision Analysis, 7(1), pp. 86-98 Singh, Siddharth, Sharad Borle and Dipak Jain (2009), “A Generalized Framework for Estimating Customer Lifetime Value When Customer Lifetimes Are Not Observed”, Quantitative Marketing and Economics, 7(2), pp. 181-205 Borle, Sharad, Siddharth Singh and Dipak Jain (2008), “Customer Lifetime Value Measurement”, Management Science, 54(1), pp. 100-112
- Borle, Sharad, Siddharth Singh and Dipak Jain (2008), “Mesure de la valeur a vie du client”, Recherche et Applications en Marketing, 23(2), pp. 85-102 [This is a re -publication of our article in a French journal] Borle, Sharad, Utpal Dholakia, Siddharth Singh and Robert Westbrook (2007), “The Impact of Survey Participation on Subsequent Behavior: An Empirical Investigation.” Marketing Science, vol. 26 (5), pp. 711-726
- Kalyanam, Kirthi, Sharad Borle and Peter Boatwright (2007), “Deconstructing Each Item’s Category Contribution.” Marketing Science, vol. 26 (3), pp. 327-341
- Kadane, Joseph B., Galit Shmueli, Thomas Minka, Sharad Borle and Peter Boatwright (2006), “Conjugate Analysis of the Conway-Maxwell-Poisson Distribution”, Bayesian Analysis, vol. 1 (2), pp. 363-374
- Borle, Sharad, Peter Boatwright and Joseph B. Kadane (2006), “The Timing of Bid Placement and Extent of Multiple Bidding: An Empirical Investigation Using eBay Online Auctions”, Statistical Science, 21(2), pp. 194-205
- Borle, Sharad, Peter Boatwright, Joseph B. Kadane, Joseph Nunes & Galit Shmueli (2005), “Effect of Product Assortment Changes on Consumer Retention”, Marketing Science,vol. 24 (4), pp. 616–622
- Shmueli, Galit, Thomas P. Minka, Joseph B. Kadane, Sharad Borle, and Peter Boatwright (2005), “A Useful Distribution for Fitting Discrete Data: Revival of the COM-Poisson”, Journal of the Royal Statistical Society, Series C, vol. 54 (1), pp. 127 -142. Boatwright, Peter, Sharad Borle and Joseph B. Kadane (2003), “A Model of the Joint Distribution of Purchase Quantity and Timing”, Journal of the American Statistical Association, 98, 564-572
- Minka, Thomas, Galit Shmueli, Joseph B. Kadane, Sharad Borle and Peter Boatwright (2003), “Computing with the COM-Poisson Distribution”, CMU Statistics Department Technical Report#77