The Bridge Between the Mekong Region Countries and Japan

Sasin Japan Center (SJC) has served as a bridge between Japan and the Mekong region countries in order to enhance connections at both business and academic levels. With its strategic location in Bangkok, in the heart of the Greater Mekong Sub-Region (GMS), SJC promotes Thailand’s and the region’s rich cultures and customs to Japanese business people and academics through various activities. SJC has served as a platform for academics, business groups, and public sector organizations to develop strong, impactful connections between the Greater Mekong Sub-Region and Japan.  

Services

SJC has 3 core domains: Knowledge creation (Research): SJC conducts interviews and discussions with leaders of major corporations in order to gain insights and make connections for business in Thailand. SJC and NNA, a leading Japanese business newspaper, publish monthly articles by interviewing top management of leading companies. These interviews help uncover the key factors to be successful in Thailand and in other ASEAN markets as well as the weak points of Japanese companies, such as frequent job rotation. Knowledge sharing (Education):  SJC helps disseminate these insights to students and business leaders in Thailand and Japan through seminars, workshops, and internship programs. Knowledge practice (Consulting):   The SJC team offers consulting services for Japanese companies. Feasibility studies, research on market size, restructuring personnel evaluation systems, and strategic planning are among our areas of specialty.  

Visitors 2025:

Companies: Large enterprises: Aisin Asia Pacific、Asahi Kasei Asia Pacific、Bridgestone Asia Pacific Technology Center、Bangkok Bank、Celm、ClearFreight（Thailand）、Gifu Shinyo Kinko Bank、Hino Motors Asia、Hitachi Asia、Hitachi、Hitachi Consulting、Kiaboshi Bank、KPMG、Link and Motivation（Thailand）、Maruha Nichiro（Thailand）、Mitsubishi Electric Asia（Thailand）、Mizuho Bank Bangkok Branch、Nagase（Thailand）、Bank of Nagoya、Nikkei、Nomura Real Estate（Thailand）、Panasonic Energy、Persol Kelly HR Services Recruitment （Thailand）、RGF HR Agent、Roland Digital Group (Thailand)、SBTI（Shinki Bus）、Seiko Precision、Thai Nissihn Technomic、Yuasa Trading、Yokohama Bank、Waste Management Siam（Dowa Group） SMEs/Family Business: Akagane（Thailand）、ANSCO（Thailand）、ASA Group、Daiwa Factory、Hayakawa Eastern Rubber（Hayakawa Rubber）、Hirate Engineering、Japan System、Rezil、Nojo Fireworks、NNA、NSL Construction、Rajah＆Tann、Seika Sangyo（Thailand）、Suehiro EPM、Thai Aichi Denki、YN2-TECH Thailand、Yoshikawa Kasei、Yum！Yum！Soul Soup Kitchen Academic Institutes: Gifu Shotoku Gakuen University、Kanazawa University、Kyoto Women’s University、Meiji University Business School、NUCB Business School、Thai Nichi Institute of Technology、Toyama International University、Ritsumeikan Business School、 Public Organization: SME Support, Japan、Fukuoka Prefecture、JETRO Bangkok、JETRO Singapore、JTECS、JICA Thailand、Kanagawa Prefecture、Kyoto Prefecture、NEDO Bangkok、TPA、Wakayama Prefecture  

Internships supported by Japanese Governments:

• 2025: Hitachi (Yokohama)
• 2020: Hitachi (Tokyo)
• 2019: Hitachi (Kita-Kanto), Kumagai Gumi (Nagoya)
• 2018: Hitachi (Kansai)
• 2017: Hitachi (Kyushu), Maeda Glass, Keio University
• 2016: Kawasaki Heavy Industry, Shinki Bus, Tohoku University
• 2015: Sumitomo Corporation, Japan Radio, Dentsu, Sophia University
• 2014: Fujitsu, Shinki Bus, Kowa Products, Soka University
• 2013: Mizuho Bank, Maruzen, Waseda University

 

Message from Director of Sasin Japan Center 

Sasin Japan Center (SJC) was established as one desk of a consulting division of Sasin School of Management (SMC) in 2008 and grew and evolved to become SJC in 2011. We faced some difficulties when SJC was first established as we were asked to change to a different name (of country and region), instead of Japan. With support from Professor Toemsakdi Krishnamra (Former President of Chulalongkorn University and Founder of Sasin), Professor Donald Jacobs (Former Dean of Kellogg School of Management), Professor Dipak C. Jain (Former Dean of Kellogg, Former Dean of INSEAD, Former Dean of Sasin and current Dean of CEIBS) and the current Director of Sasin, Professor Ian Fenwick, as well as over 30 Japanese leading companies, SJC has maintained its current position. We think there is a huge significance and responsibility in the fact that a center with “Japan” in its name is attached to the best university in Thailand, an institution that has a significant influence on the country’s politics and economy. Everyone at SJC continues to strive to contribute to the happiness of this region by seeking and listening to advice and input from all of our stakeholders.   Prof. Takamasa Fujioka, PhD Advisor of Sasin Japan Center President, Japan Academy for Asian Market Economies