Sasin Japan Center (SJC)

The Bridge Between Japan and the Mekong Region Countries
The Bridge Between the Mekong Region Countries and Japan
Sasin Japan Center (SJC) has served as a bridge between Japan and the Mekong region countries in order to enhance connections at both business and academic levels. With its strategic location in Bangkok, in the heart of the Greater Mekong Sub-Region (GMS), SJC promotes Thailand’s and the region’s rich cultures and customs to Japanese business people and academics through various activities. SJC has served as a platform for academics, business groups, and public sector organizations to develop strong, impactful connections between the Greater Mekong Sub-Region and Japan.  
SJC has 3 core domains: Knowledge creation (Research): SJC conducts interviews and discussions with leaders of major corporations in order to gain insights and make connections for business in Thailand. SJC and NNA, a leading Japanese business newspaper, publish monthly articles by interviewing top management of leading companies. These interviews help uncover the key factors to be successful in Thailand and in other ASEAN markets as well as the weak points of Japanese companies, such as frequent job rotation. Knowledge sharing (Education):  SJC helps disseminate these insights to students and business leaders in Thailand and Japan through seminars, workshops, and internship programs. Knowledge practice (Consulting):   The SJC team offers consulting services for Japanese companies. Feasibility studies, research on market size, restructuring personnel evaluation systems, and strategic planning are among our areas of specialty.  
Visitors 2023:
Companies: Mizuho Bank, Sumitomo Corporation (Tokyo, Bangkok, Hong Kong), Toyota Tsusho (Vietnam), Taisei Corporation, JTB, Maruha Nichiro, Kikuwa, Shinki Bus (Himeji and Bangkok), NSL, Hokuyo Bank (Hokkaido), Yokohama Bank, Chiba Bank, Gunma Bank, Hokuriku Bank (Toyama), Shiga Bank, Fukuoka Bank, Kagoshima Bank, Gifu Shinyo-kinko Bank, Kawakita Denko, Infra-tech, Matsui MFG. Co., Ltd. (Osaka), Yoshikawa Kasei (Osaka), Sonoda Rikuun, Fujikinu Group, Imabeppu Sangyo, Arimura Shoji, Tojo Sekkei, Shinhira Shuzo, Tokkoen, Nozaki Tsukemono, Meiko Technos, andAsia Co., Ltd, mediator, GDM (Thailand), Pliant Inc., Academic Institutes: Waseda Business School, NUCB Business School, Meiji Business School Public Organization: JETRO Bangkok, JNTO (Japan National Tourism Organization), JAXA (The Japan Aerospace Exploration Agency), Organization for Small & Medium Enterprises and Regional Inovation, Japan  
Visitors 2022:
Companies: Sumitomo (Tokyo), Siam Takashimaya, Sompo Japan, IHI, Daikin, Hino Motors, EY Strategy & Consulting, Baker McKenzie, Mitsubishi UFJ Research & Consulting, Mercer, Maruha Nichiro, Kyoto Bank, LiB Consulting, AIMS International, Nomura Research Institute Consulting and Solutions (India), Shinki Bus, Nihon M&A Center, Taiho Sangyo (Kagawa), Takumi World (Chiba), andAsia (Tokyo), AA Travel, Daiwa Factory (Osaka), GDM, Neural World, Shizen International, Kitami Hakka Tsusho (Hokkaido), Personnel Consultant Academic Institutes: Hitotsubashi Business School, Tsukuba University Business School, Tokyo University Public Organization: Ministry of Economy, Trade and Industry of Japan, Embassy of Japan in Thailand, JETRO Bangkok, AOTS *Due to the COVID-19, we didn’t accept visitors from February 2020 until the end of July 2022. Reopening to visitors from August 2020.  
Visitors 2020:
Companies: Shiseido Asia Pacific, Lib Consulting, Hiroshima Bank, Dairiki Ironworks, Nikkei Business Lab Asia, Sompo Japan, Fukuoka Bank  
Visitors 2019:
Companies: Japan Asia Investment, House Foods, Honeywell, Nikkei BP, Denso, Hitachi, Hitachi Asia, Shinki Bus, Shiseido Asia Pacific, Dentsu, CP Merchandizing, IHI, Kadokawa, Kobe Shinkin Bank, CDI, AEON, AEON Credit Service, AEON Asia, World, Marubeni, Dairiki Ironworks, Daikin, Daikin Air Conditioning, Mitsubishi UFJ Research & Consulting, UNIQLO, Shiseido Asia Pacific, Zensenza, Hitachi High-tech, Hitachi Research Institute, Dentsu, Toyota Motors, Fujitsu, Nikkei Group Asia, CKD, CELM, SBCS, Total Service, Diva, Medical U&A, Syneos Health, Minebea Mitsumi Academic Institutes: Tsukuba University Business School, Ritsumeikan University Business School, Waseda Business School Public Organizations: Cabinet Bureau of Personnel Affairs, Cabinet Secretariat of Japan, JICA, JETRO, JAXA, Caux Round Table (Tokyo)  
Visitors 2018:
Companies: Toyota Motor, Hitachi, Panasonic, Denso, ANA, Nikkei, IHI, Sekisui Chemical (Sekisui Heim), Nisshin, Maruzen, Shinki Bus, Uzabase, Maeda Glass, Kurokabe, Maneki Shokuhin, Dairiki Machinery Works, Marufuji Denki, Daiwa Factory, KPMG, Mitsubishi UFJ Research&Consulting, JMAC, Yamada Consulting, Coach A, Business Consultant, Siam Commercial Bank (SCB), CP Merchandizing, Grande Asset, Metro Systems, Koasha, IC Net, Daiwa Securities, Kyoto Bank, Hiroshima Bank, Shiga Bank, Sanin Godo Bank Academic Institutes: Waseda Business School, NUCB Business School, Keio Business School, Hitotsubashi University, Meiji University, Sophia University, Okayama University of Science, Akita International University, Fukui University of Technology Public Organizations: UNDP, Embassy of Japan, JETRO, Caux Round Table, Aichi Prefecture  
Internships supported by Japanese Governments:
2020: Hitachi (Tokyo) 2019: Hitachi (Kita-Kanto), Kumagai Gumi (Nagoya) 2018: Hitachi (Kansai) 2017: Hitachi (Kyushu), Maeda Glass, Keio University 2016: Kawasaki Heavy Industry, Shinki Bus, Tohoku University 2015: Sumitomo Corporation, Japan Radio, Dentsu, Sophia University 2014: Fujitsu, Shinki Bus, Kowa Products, Soka University 2013: Mizuho Bank, Maruzen, Waseda University  
Our network:
Message from Director of Sasin Japan Center 
Sasin Japan Center (SJC) was established as one desk of a consulting division of Sasin School of Management (SMC) in 2008 and grew and evolved to become SJC in 2011. We faced some difficulties when SJC was first established as we were asked to change to a different name (of country and region), instead of Japan. With support from Professor Toemsakdi Krishnamra (Former President of Chulalongkorn University and Founder of Sasin), Professor Donald Jacobs (Former Dean of Kellogg School of Management), Professor Dipak C. Jain (Former Dean of Kellogg, Former Dean of INSEAD, Former Dean of Sasin and current Dean of CEIBS) and the current Director of Sasin, Professor Ian Fenwick, as well as over 30 Japanese leading companies, SJC has maintained its current position. We think there is a huge significance and responsibility in the fact that a center with “Japan” in its name is attached to the best university in Thailand, an institution that has a significant influence on the country’s politics and economy. Everyone at SJC continues to strive to contribute to the happiness of this region by seeking and listening to advice and input from all of our stakeholders. Dr. Takamasa Fujioka Director, Sasin Japan Center (SJC)
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