Teaching & Research Success Story: Dr. Yupin Patara

Newspaper: Thandsettakij
Page: 29 (Full Page)

Teaching and research success story: Dr. Yupin Patara, Sasin Faculty of Marketing

“A university faculty member’s real duty is not just teaching, but to bring in new knowledge all the time,” says Dr. Yupin Patarapongsant, a member of the marketing faculty at Sasin.

“Conducting research takes time, like planting a tree. It takes a lot of effort, dedication and determination from a team of faculty members as well as from Ph.D. students.”

Recently, she received an award for “Outstanding Research in Cultural Marketing Strategy” from the American Marketing Association (AMA), 2015.

It was the first time that a Thai researcher has received this award. But as with all research, her research project will have to continue in order to develop new knowledge to teach in the future.

More details (in Thai)