In order to enhance and revitalize the goals, gain an appreciation for the in-depth management concepts, Sasin Graduate Institute of Business Administration of Chulalongkorn University in collaboration with Johnson and Johnson (Thailand) Ltd. and Kellogg School of Management, Northwestern University had organized an In-depth Hospital Management Program, such that the administrative officers of the Ministry of Public Health and other hospital directors can enhance the knowledge and experience at the strategic level of management and leadership. There are 40 hospital directors of the Ministry of Public Health attended the program from September 15 -23, 2011 at INSEAD, Fontainebleau, France. Topics and Instructors 1. Digital Marketing – Professor Ian Fenwick, Ph.D. 2. Finance for Executives – Assistant Professor Pattarake Sarajoit, Ph.D. 3. Service Excellence – Assistant Professor Kritika Kongsompong, Ph.D. 4. Efficient and Effective Health Care Delivery  – Professor Stephen Chick, Ph.D. 5. The Marketing Process – Professor Reinhard Angelmar, Ph.D. On September 20, the certificate presentation was presided over by Professor Dipak C. Jain, Ph.D., Dean of INSEAD. Evaluative feedback from participants in the Program indicated that the content of the programs were well-planned and effectively coordinated. Overall the Program was highly satisfactory.