In order to enhance and revitalize the goals, gain an appreciation for the hospital management concepts, Sasin Graduate Institute of Business Administration of Chulalongkorn University in collaboration with Johnson and Johnson (Thailand) Ltd. had organized the Hospital Management Program for 38 hospital directors of Ministry of Public Health on November 28 – December 2, 2016. The program was conducted by Professor Paul A. Tiffany, Ph.D., Professor of Management at the Haas School of Business of the University of California, Berkeley, Assistant Professor Chaipong Pongpanich, Ph.D., Sasin faculty member and Mr. Rit Thirakomen, Chairman of the Board of Directors, Chief Executive Officer of MK Restaurant Group Public Co., Ltd.,.

Evaluative feedback from participants in the program indicated that the content of the programs were well-planned and effectively coordinated. Overall the program was highly satisfactory.