By Panichat Kitisittichai, SasinSEC    On March 14, 2023 Mr. Lars Svensson and Ms. Panichat Kitisittichai of Sasin’s Sustainability & Entrepreneurship Center congratulate Ms. Kesinee Wattanaveerachai of JAI Group on the launch of JAI Group’s co-creation & knowledge hub. JAI Group is an architecture firm that also offers services in Building Information Modeling (BIM), urban planning and landscape design, architectural visualization, and digital twins.  JAI Group transformed its previous workplace into a co-creation & knowledge hub. The hub is designed to foster collaboration, innovation, and the sharing of knowledge and resources among stakeholders in order to help solve problems and create solutions. SasinSEC believes that similar hubs can play essential roles in fostering sustainability by providing a platform for stakeholders to collaborate toward the promotion of sustainability. There are many benefits to setting up these hubs, including: 1. Collaboration and knowledge sharing: Co-creation & knowledge hubs promote collaboration among individuals, businesses, and organizations. Collaboration leads to the sharing of knowledge, expertise, and resources, which can help create more innovative and effective solutions to environmental, social, and economic problems, improve decision-making processes, and create more sustainable solutions by combining different perspectives and experiences. 2. Innovation: The collaborative and open nature of these hubs can inspire participants to think creatively and explore new ideas. This could lead to the development of sustainable products and service innovations that will benefit the environment, society, and economy. 3. Capacity building: Co-creation & knowledge hubs can also provide options for capacity-building by providing participants with training, education, and support. This can contribute to the development of abilities and expertise needed to promote sustainability and encourage sustainable mindsets. 4. Networking: In addition, hubs can facilitate networking among participants leading to the formation of partnerships and collaboration that can fuel sustainability initiatives. 5. Social Impact: Co-creation and knowledge hubs can address social and environmental issues by bringing together diverse stakeholders who can help develop and trial solutions to issues such as poverty, inequality, and climate change. SasinSEC is confident that hubs like this one will be potent drivers of social and economic growth as well as contributors to the creation of the innovative solutions demanded by today’s global environmental challenges.