On April, 6, 2017, Professor Dipak C.Jain, Ph.D., Director of Sasin Graduate Institute of Business Administration of Chulalongkorn University, signed a Memorandum of Understanding (MOU) at Concorde Hotel Shah Alam in Salangor Darul Ehsan, Malaysia. The MOU is establish bases for collaboration and cooperation between Sasin and the Universiti Teknologi MARA (UiTM). He also gave a talk on the topic of “Steering Business Excellence in the Digital Era” to faculty and students at the UiTM Shah Alam campus.