Sasin Professor Gave a Talk on the Importance of Balancing Social Value and Economic Value at an International Webinar

25 Oct 2022
Professor Takamasa Fujioka, Director of Sasin Japan Center, gave a speech on “SDGs and Business Management” with around two hundred business executives and company owners from Thailand, Indonesia, Malaysia, Vietnam, Myanmar, and ten other countries at the webinar. Starting with the differences between philanthropy, Corporate Social Responsibility (CSR), Environmental, Social, and Corporate governance (ESG), and Sustainable Development Goals (SDGs) and continuing with the significance and historical development of SDGs, he touched on how to implement SDGs and the initiatives of leading Japanese companies such as Ajinomoto, Kirin Brewery, and Isetan Mitsukoshi. Since it is a project supported by the Japanese government, he also explained the similarities of the harmony between business and society, and CSV (Creating Shared Value), which Japanese companies have valued and advocated since the early 2000s. Lastly, he presented the example of the Royal Project in Thailand and the attitude required of managers in modern companies. The Association for Overseas Technical Cooperation and Sustainable Partnerships (AOTS) and Sasin Japan Center organized the seminar. Established in 1959, AOTS is under the initiative of the Ministry of Economy, Trade and Industry of Japan to encourage human resources development in developing countries and to promote technical cooperation through training, expert dispatches, and other programs.  
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