“Dr. Pattanaporn Chatjuthamard, a well-known finance professor at Sasin Graduate Institute of Business Administration of Chulalongkorn University, Vacin Lawatanatrakul, her Ph.D. student, Nick Pisalyaput, Director of the Sasin Center for Sustainability Management, and Vasu Srivibha, their colleague, conducted a study of Thai firms. Basically, they wanted to know if it was possible for firms to do good, by following the Sufficiency Economy Philosophy (SEP), and still be profitable. In short, they found that the answer was yes. Specifically, using survey evidence, they found that Thai firms that adhered to the principles of SEP were less risky, but not less profitable.”

Reference Link: https://www.forbes.com/sites/kennethkim/2016/10/26/king-bhumibol-of-thailand-and-business-sustainability/#247106dc7d12