On November 16-18, the Sasin x LaLiga 3-day Sports Marketing Workshop was held at Sasin School of Management. The participants learned how to succeed in the sports and entertainment industry: how to effectively lead transformation, recognize business opportunities, invest in sports in a different way, and how to reach new customers and create new, innovative, and customized experiences. Congratulations to all the participants and thank you to the experts from LaLiga Business School for sharing your insights! For more information about the program, contact ExecutiveEducation@sasin.edu