In collaboration with the Singha Group, Sasin’s Executive Education team organized a coaching developmental program “Train The Trainers For Big Brother Program Season 4”. The 45 coaches of the Big Brother Program Season 4 underwent four days of online sessions through Zoom and four days of intensive face-to-face classes. The program took place from July to August 2020, during which the participants underwent coaching simulations and triad coach practices. At the end of the sessions, Sasin Deputy Director, Dr. Chaipong Pongpanich, presented all of the participants with certificates.