Pfizer (Thailand) Ltd. has requested Sasin Graduate Institute of Business Administration of Chulalongkorn University to conduct the training on "2011 Commercial Program : Lead to Win" for twenty-five business unit managers of the Pfizer South East Asia group on April 25 – 29, 2011 at Sasa Patasala Building. The program was conducted by Pfizer executives and faculty members of Sasin Graduate Institute of Business Administration as follow:

1. Topic: Marketing Strategy (1-day)
Speaker: Assistant Professor Kritika Kongsompong, Ph.D.

2. Topic: Pricing Workshop
Speaker: Luis X. Rojas, Ph.D., Regional Marketing Director of Pfizer

3. Topic: Managing P&L and Aanalyze P&L Statement (1-day)
Speaker: Rohini Persaud, Finance Director of Pfizer

4. Dynamic Capabilities : Strategic Management of the 21st Century Firm (3-day)
Speakers: Professor Paul A. Tiffany, Ph.D. & Steven Peterson, Ph.D.

On April 25, Mr. Stefan Weiskopt, Area President – Asia Pacific of Pfizer Group and Dr. Arkhom Cheewakriengkrai, South East Asia Director – Animal Health Asia Pacific, Pfizer (Thailand) Ltd. was presided over the opening session.