Introduction to AI for Executives
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9:00 am 5:00 pm
Sasin School of Management

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Estimated time
2 days
Tuition Fee
50,000 THB
per person
What you will learn
Necessary AI, machine learning, and data science concepts
AI and data science implementation in a business
A framework to incorporate AI into your organization
AI ethical issues

AI has become the most renowned computing concept in the 21st century. AI has penetrated into every industry and has caused excitement and fear from its power – what it can achieve and how it will disrupt humankind. AI’s immense value to business makes it inevitable for most companies to try to incorporate AI into their products, services, and internal operations. Challenges for AI today are less of technological limitations but more of general public understanding on how to successfully apply AI for our needs. It is crucial for business executives to understand AI’s potential as well as how we can maximize AI’s potential in our business. This program is designed for business owners, executives, and any professionals who want to understand the basic concepts of AI and related fields in order to appropriately apply them in their businesses and prepare their organizations for this disrupting technology. This program will also benefit anyone who has no background in AI and is curious about it.  

Learning outcomes
In this course, you will learn the basics of AI and how to create an effective AI strategy for your business. You will learn the core concepts of related technologies: AI, machine learning, deep learning, and data science. You will be able to distinguish between AI hype and reality i.e., how to select and implement feasible AI projects. We will discuss how other companies apply AI to create business value and explore a framework to create an AI strategy in your organization. You will apply the concepts you learn in class to plan a mini AI project for your existing business or new business idea. After completing the program, you will be able to:
  • explain basic AI concepts and able to understand news about related technologies on your own
  • make informed decisions on AI projects on their necessity, feasibility, and strategy
  • incorporate AI into your organization
  • think critically and take appropriate action on AI ethical issues


Dr. Pinnaree Tea-Makorn
  • Faculty, Sasin School of Management

  • Research Director, IDR Lab

  • Technical Advisor, Edsy - English Made Easy

Fee & Payment

  • Full Program Fee: THB 50,000
  • Early Bird (20% Discount): THB 40,000 (when register and pay by August 25, 2022)
  • Sasin Alumni (30% Discount) : THB 35,000
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