Associate Professor Chaipong Pongpanich, Ph.D.

Chief Executive, Sasin Management Consulting (SMC)
Faculty, Operations Management

Dr. Chaipong’s expertise is in the areas of strategy and operations. He has been using action learning extensively for his teaching for MBA courses and also his executive programs for several companies across industries in Thailand, such as Thaibev, PTT Group, Tesco Lotus, Indorama Ventures, and Siam City Cement, etc. Dr. Chaipong has engaged in numerous consulting services for both public and private organizations, including National Economic and Social Development Board (NESDB), Ministry of Commerce, Japan International Cooperation Agency (JICA), PTT Group, Industrial Estate Authority of Thailand, Sekisui Chemical, SCG Group, etc. Prior to joining Sasin, Dr. Chaipong started his career as a researcher at the University of Cambridge, followed by a consultant at McKinsey & Company. He was a visiting scholar at Kellogg School of Management and a visiting professor at Rikkyo University and Tsukuba University. He received his Ph.D. in Manufacturing and Management from the University of Cambridge, M.Eng. from Kyushu Institute of Technology and B.Eng (1st class honors with gold medal) from Chulalongkorn University.

Expertise

Academic Collaboration

Selected Publications

“Multi-criteria decision making and project portfolio management for transport infrastructure investment in Thailand”, Chungsawanant, P., Chutima, P., Pongpanich, C. International Journal of Process Management and Benchmarking, Vol. 13, No. 1, 2023.
“Hybrid Fuzzy Model for Rubric Score of Collaboration Factors Assessment: A Negative Knowledge Approach in Petrochemical Industry”, Wongpipat, T., Chutima, P. and Pongpanich, C. International Journal of Process Management and Benchmarking, Vol. 12, No. 1, 2022.
“Customer Strategy: Handbook” (in Thai), Chaimankong, M. and Pongpanich. C., 2021.
“Development of Quality Management System Under ISO 9001:2015 and Joint Inspection Group (JIG) for Aviation Fuelling Service”, Ruamchat, K., Thawesaengskulthai, N. and Pongpanich, C., Management and Production Engineering Review, Vol. 8, No. 3, 2017.
“A Method of Prioritizing Quality Improvement in Aviation Refuelling Service at Airport”, Ruamchat, K., Thawesaengskulthai, N. and Pongpanich, C., Advances in Mechanical Engineering, Vol. 9, No. 6, 2017.
“Organization Toolbox: Building Your Organization for Industry 4.0” (in Thai), Nakornchai, P. and Pongpanich, C., Post Publishing, 2017.
“Demographic Disruption: Get Your Company Ready for the Future”, Wongboonsin, K., Wongboonsin, P. and Pongpanich, C., Thailand Research Fund (TRF), 2016.
“Unlocking Supply Chain Disruption Risk Within the Thai Beverage Industry”, Tse, Y.K., Hua Tan, K., Matthews, R.L., Sato, Y. and Pongpanich, C., Industrial Management and Data System, Vol 116, No. 1, 2016.
“Highland Agricultural Development in the Royal Project Foundation in Thailand: A Model Case for the Social Inclusive Approach”, Pongpanich, C. and Fujioka, T., paper presented in World Food Policy Conference, Bangkok, 2015.
“Business Plan Cookbook: A Recipe for New Business”, Boonthanorm, N. and Pongpanich, C., Post Publishing, 2014.
“Servitization Decision-Making Framework for Thai Manufacturing Companies”, Lertsakthanakun, J., Thawesaengskulthai, N. and Pongpanich, C., International Journal of Business Management, Vol. 7, No. 12, Pg 147- 158, 2012.
“Japanese Industry and Thai Business” (in Japanese), Fujioka, T., Pongpanich, C. and Seki, T., Doyukan Publishing, Pg 251, 2012.
“Introduction to MICE industry”, Pongpanich, C. and Leelamanit, N., Thailand Convention and Exhibition Bureau, Pg 313, 2012.
“Site Selection in the Supply Chain”, Shi, Y. and Pongpanich, C., The Handbook of Technology Management, Vol. II: Supply Chain Management, Marketing and Advertising, and Global Management, ed. Bidgoli H., Wiley, 2010.
“Educator Insight on Simulations and Games: A Comparative Study between Business Schools in Thailand and the UK”, Pongpanich, C. , Krabuanrat, T., and Hua Tan, K., On the Horizon, Volume 17, No.4, Pg 323-329, 2009
“Organizational Alchemy: Strategic Moves toward Organizational Change Management”, Siliwallop, T. and Pongpanich, C., Post Publishing, 2009.
“Enhancing the Competitiveness of Thai Fruit Exports: An Empirical Study in China”, Pongpanich, C. and Phitya-Isarakul, P., Contemporary Management Research, Vol. 4, No. 1, Pg 15-28, 2008.
“Improving the Supply Chain Supporting the Export of Fresh Fruits in Thailand”, Pongpanich, C., Sasin Journal of Management, Vol. 13, No.2, Pg 83-91, 2007.
“Branding Project: Thai Produce and Grains”, Pongpanich, C. and Phitya-Isarakul, P., National Research council of Thailand, August, 2005.
“Strategies and Action Plans to Enhance Competitiveness of Thailand”, Pongpanich, C., Limlomwongse, P., et.al., Competitiveness Management Unit, National Economics and Social Development Board, June, 2004.
“Thailand Competitiveness Enhancement Study” (in cooperation with Prof. Michael Porter’s of Harvard University), Parniangtong, S., Limpaphyom, P., Pongpanich, C., et.al., National Economics and Social Development Board, August, 2003.
“Examining R&D Management under Public and Private Enterprises: An Empirical Study in Thailand”, Pongpanich, C., Parniangtong, S. and Phitya-Isarakul, P., the 12th International Conference, International Association of Management of Technology, 2003.
“Manufacturing Location Decisions: Choosing the Right Location for International Manufacturing Facilities”, Pongpanich, C., Institute for Manufacturing, University of Cambridge, 2000.

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