- Faculty, Marketing
- Area Head, Marketing
- Member, Research Committee
- Member, Ph.D. Program Committee
- Member, Marketing Faculty Group
- Teaching: Consumption and Marketing (MBA), Qualitative Research (PhD)
- Research: Consumer Experience, Consumer Wellbeing, Contemporary Marketing, Sustainability Development
- Consultancy: Branding, Retailing, Banking, Food and Beverage, Gem and Jewelry, Personal Care, Tourism, Social Enterprise and Social Development Organizations
- Executive Developments for organizations in public and private sectors
- Knowledge Sharing: Columnist “Think Marketing Weapon,” Krungthepturakij News
- Tanyavutti A., Anuntavoranich P., Nuttavuthisit K. (2018). An Idea Generation Tool Harnessing Cultural Heritage for Design-driven Entrepreneurs. Academy of Entrepreneurship Journal, Vol. 24(4), 2018
- Nuttavuthisit K. & Thøgersen J. (2018). Developing-Economy Preferences for Imported Organic Food Products, Journal of International Consumer Marketing, Forthcoming doi: 10.1080/08961530.2018.1544529
- Yang J., Ma J., Arnold M. & Nuttavuthisit K. (2018). Global identity, perceptions of luxury value and consumer purchase intention: A cross-cultural examination, Journal of Consumer Marketing, January 2018
- Nuttavuthisit K. (2017). Vocational Education for Sustainable Community Development: Building Collaborative Efforts in Myanmar and Vietnam, Community Development Journal, Vol. 52(1), 125-143. DOI: 10.1093/cdj/bsw053
- Nuttavuthisit K. & Thøgersen J. (2017). The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic Food, Journal of Business Ethics, Vol. 140(2), 323-337. doi: http://dx.doi.org/10.1007/s10551-015-2690-5
- Nuttavuthisit, K. (2016), Turning Marketing Students into Active Citizens: The Learning of Consumption and Social-Related Marketing in Thailand, chapter in Global Perspectives on Contemporary Marketing Education, (Eds: Smith, B., & Porath, A.), Hershey, PA: IGI Global, 77-94. doi: 10.4018/978-1-4666-9784-3
- Nuttavuthisit, K., Jindahra P., & Prasanpanich P. (2015). Participatory Community Development: Evidence from Thailand, Community Development Journal, 50 (1), 55-70.
- Figueiredo B., Chelekis J., DeBerry-Spence B., Firat F., Ger G., Godefroit-Winkel D., Kravets O., Moisander J., Nuttavuthisit, K., Peñaloza L., & Tadajewski M. (2015). Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR). Journal of Macromarketing, Vol. 35(2), 257-271.
- Wongboonsin, P., Nuttavuthisit. K., & Dheppatipat, K. (2014). Opportunities for Vocational School Business in Cambodia, Laos, Myanmar, and Vietnam. International Trade Development Report, 2014.
- Tadajewski, M., Chelekis, J., Deberry-Spence, B., Figueiredo, B., Kravets, O., Nuttavuthisit, K., Peñaloza, L., & Moisander, J. (2014). The Discourses of Marketing and Development: Towards Critical Transformative Marketing Research. Journal of Marketing Management, 30 (17-18), 1728-1771.
- Nuttavuthisit, K. (2014), How consumers as aesthetic subjects co-create the aesthetic experience of the retail environment. Journal of Retailing and Consumer Services, 21 (4), 432–437.
- Nuttavuthisit, K. (2010). If you can’t beat them, let them join: The development of strategies to foster consumers’ co-creative practices. Business Horizon, 53(3), May-June 2010, 315-324.
- Nuttavuthisit, K. (2008). Yaowawit School Kapong, Kellogg School Case 5-308-500.
- Nuttavuthisit, K. (2007). Branding Thailand: Correcting the Negative Image of Sex Tourism. Place Branding and Public Diplomacy. 3(1), 21-30.
- Kozinets, R. V., Sherry, J. F., Storm, D., Duhachek, A., Nuttavuthisit, K., & DeBerry-Spence, B. (2004). Ludic Agency and Retail Spectacle. Journal of Consumer Research, 31(December), 658-672.
- Sherry, J. F., Kozinets, R. V., Duhachek, A., DeBerry-Spence, B., Nuttavuthisit, K., & Storm, D. (2004). Gendered Behavior in a Male Preserve: Role Playing at ESPN Zone Chicago. Journal of Consumer Psychology, 14 (1&2), 151-158.
- Kozinets, R. V., Sherry, J. F., DeBerry-Spence, B., Duhachek, A., Nuttavuthisit, K., & Storm, D. (2002). Themed Flagship Brand Stores in the New Millennium: Theory, Practice, Prospects, The William R. Davidson Honorable Mention Award. Journal of Retailing. 78 (1), 17-29.
- Sherry, J. F., Kozinets, R. V., Storm, D., Duhachek, A., Nuttavuthisit, K., & DeBerry-Spence, B. (2001). Being In The Zone: Staging Retail Theater at ESPN Zone Chicago, Journal of Contemporary Ethnography, 30(4), 465-510.
- Qualitative Consumer and Marketing Research: The Asian Perspectives and Practices, Springer, 315 pages (in English) (2019)
- Merry Marketing, Nation Multimedia Group (in Thai) (2015)
- Consumption and Marketing: The Asian Perspectives and Practices, Siam M&B Publishing Co., Ltd. (in English) (2011)
- Marketing Panorama, Nation Multimedia Group (in Thai) (2011)
- Consumer Aesthetic Experience in a Retail Context, VDM (Germany) (in English) (2010)
- Marketing Magnitude, Nation Multimedia Group (in Thai) (2007)
- Marketing Spectacles, Nation Multimedia Group (in Thai) (2006)
Advisor/Committee Member
- Yuvabadhana Foundation (2015 – present)
- Marketing Association of Thailand (2014 – present)
- Children’s World Academy (2014 – present)
- Khon Thai Foundation (2011 – present)
- The Network for NGO-Business Partnerships (2008 – present)
- Kellogg School of Management, Northwestern University Evanston, IL Ph.D. (Marketing), April 2003
- Thammasat University Bangkok, Thailand BBA (Marketing) – 1st Class Honors (Gold Medal), March 1997