Purpose

The Asian Family Enterprise & Entrepreneurship Center (AFEEC) at Sasin is dedicated to transforming family legacies through comprehensive, innovative support for family enterprises across Asia. Recognizing the critical role of family-driven businesses in the regional and global economy, AFEEC aims to empower the next generation of family enterprise leaders with knowledge, insights, and strategic guidance.  

Our Mission

1. Leverage the exceptional Sasin network to create a multi-generational learning hub.
2. Provide an advisory team informed by global best practices and cutting-edge research.
3. Become a trusted thought leader in family enterprise development.
4. Shape the Asian family enterprise ecosystem through knowledge dissemination and strategic support.

 

“Empowering Family Enterprises for Generational Success”

At AFEEC, we are committed to strengthening family businesses by providing tailored education, expert advisory services, cutting-edge research, and real-world learning experiences. Our holistic approach equips family enterprises with the knowledge, strategies, and networks needed to thrive across generations.  

AFEEC’s Four-Pronged Approach to Value Creation:

 

1. Executive Education
   • Develops short courses tailored to family enterprise needs.
   • Integrates specialized modules into higher education programs.
   • Provides educational resources for multi-generational learning and skill development.
2. Advisory Services
   • Offers confidential consulting for family enterprises.
   • Supports businesses in strategic planning, succession, and innovation.
   • Delivers personalized guidance to address unique challenges and opportunities.
3. Case Research Creation
   • Conducts in-depth research on family enterprise dynamics.
   • Generates insights specific to the Asian business landscape.
   • Expands understanding of family business strategies.
   • Provides knowledge to help businesses adapt and thrive in evolving environments.
4. Immersive Trip – Real World Experience
   • Collaborates with leading family business institutes and associations.
   • Maintains strong connections within Thailand and ASEAN’s family business communities.
   • Organizes immersive global trips and experiential learning sessions on the family business ecosystem.

Aligned with Sasin’s core philosophy to inspire.connect.transform for a better, smarter, sustainable world, AFEEC is committed to empowering family enterprises to build sustainable, inclusive, and forward-thinking businesses.