Hear from Tanachote ‘Champ’ Vongsurbchart, Sasin’s Entrepreneur-in-Residence and an alumnus MBA 2015, and team advisor of ‘B-Rabbit,’ the Sasin student team that recently won the 2024 graduate league award at the Schlesinger Global – Family Enterprise Case Competition (SG-FECC) held in Vermont, USA. As a second-generation family business owner, Tanachote talks about the importance and challenges of family businesses, sharing his views on how Sasin’s Family Enterprise Case Competition – Asia Pacific (FECC-AP), launched last year, fosters networking within the global family business community.