In order to enhance and revitalize the goals, gain an appreciation for the latest management concepts, review the fundamental assumptions about leadership, and develop insights into the personal management style, the Sasin Graduate Institute of Business Administration of Chulalongkorn University and Kellogg School of Management, Northwestern University co-organized an Advanced Senior Executive Program from March 13 – 19, 2011 at James L. Allen Center, Kellogg School of Management, Northwestern University.

The program was conducted in English by professors from the Kellogg School of Management, Northwestern University. In 2011, 8 executives from private sector and state enterprise participated in the program.

Topics and Instructors

 

1. Competing on Agility		Professor Mohanbir Sawhney
2. Perspectives on Innovation		Professor Mohanbir Sawhney
3. Building Strong Brands		Professor Timothy Calkins
4. Creating an Innovation Mindset		Mr. Thomas D. Kuczmarski
5. Activating an Innovation Strategy, Process, and Cross-Functional Teams		Mr. Thomas D. Kuczmarski
6.  Leadership and Ethics: Perspective from the Board and CEO		Mr. Harry M. Kraemer, Jr.
7. Leadership & Learning		Professor Michelle L. Buck
8.  Enterprise Risk Management: Winning with Risk		Professor Russell Walker
9. Crisis Management		Professor Timothy Feddersen
10. Valuing Business Strategy		Professor Mitchell A. Petersen
11. Strategic Data-Driven Marketing		Professor Mark Jeffery
12. Internet and Social Media Marketing		Professor Mark Jeffery

On March 18, 2011, the certificate presentation was presided over by Professor Russell Walker, ASEP Academic Director, Senior Lecturer of Managerial Economics and Decision Sciences and Associate Director of the Zell Center for Risk Research, Kellogg School of Management, Northwestern University.

Evaluative feedback from participants in the Program indicated that the content of the programs were well-planned and effectively coordinated. Overall the Program was highly satisfactory.