When Harvard Business School pioneered the case method in 1924, it transformed how students learn about business. Today, Sasin School of Management is adapting this approach for Asia’s distinct business environment. “In 2010, Asia made up 35% of the global economy, but only 5% of Harvard’s case studies focused on the region,” says Dr. Philip Zerrillo, Sasin faculty member. “Most of those covered Western companies entering Asian markets – not Asian businesses solving Asian challenges.” To fill this gap, Sasin launched initiatives that would eventually lead to Sasin’s Asian Case Creation Center in 2023. The Center demonstrated its immediate impact by winning two categories in the 2023 EFMD Case Writing Competition. The case, “Driving Sustainable Transformation: Michelin’s Road to Natural Rubber Sustainability and Meeting the EU Deforestation Regulation”, examined how rubber farmers in Asia are adapting to new EU regulations, highlighting the complex challenges Asian businesses face. From January 15-17, Dr. Zerrillo shared his insights with faculty from Gedu College of Business Studies in the Kingdom of Bhutan, continuing Sasin’s mission to enhance business education across Asia. Dr. Zerrillo’s background – blending finance, radio, and even stand-up comedy – brings a fresh perspective to case writing. “I write cases that engage students and reflect real business situations,” he explains. The Sasin Asian Case Creation Center specializes in concise, multimedia-rich cases that tackle sustainability and other pressing issues in Asian business. “Understanding how to do business globally is crucial,” notes Dr. Piyachart Phiromswad, Sasin’s Deputy Director for Learning Solutions. “Our cases help students grasp the nuances of Asian markets.” Establishing the Center represents a vital step in bridging the knowledge gap between Western business education and Asian business realities. By developing region-specific case studies, fostering partnerships with institutions like Gedu College, and addressing contemporary challenges such as sustainability, Sasin is not just teaching business – it’s reshaping how future leaders understand and navigate Asia’s diverse business landscape.