Associate Professor Dr. Pattanaporn Chatjutamard of Sasin Graduate Institute of Business Administration of Chulalongkorn University was recently interviewed by Khun Kitti Singhapat on Channel 3. During the interview, she noted that the empirical evidence from her research suggests that King Bhumibol’s Sufficiency Economy Philosophy can be applied to ‘real-world’ corporations. Prof. Chatjutamard’s study of Thai corporations that follow the concepts of King Bhumibol’s Sufficiency Economy found benefits from increasing sustainability and a reduction in risk, with profitability intact.