In order to enhance and revitalize goals, and gain an appreciation for hospital management concepts, Sasin Graduate Institute of Business Administration of Chulalongkorn University, in collaboration with Johnson and Johnson (Thailand) Ltd., organized the Hospital Management Program for 38 hospital directors of the Ministry of Public Health on November 28 – December 2, 2016. The program was conducted by Professor Paul A. Tiffany, Ph.D., Professor of Management at the Haas School of Business of the University of California, Berkeley, Assistant Professor Chaipong Pongpanich, Ph.D., Sasin faculty member and Mr. Rit Thirakomen, Chairman of the Board of Directors, Chief Executive Officer of MK Restaurant Group Public Co., Ltd.,.

Evaluative feedback from participants in the program indicated that the content of the programs was well-planned and effectively coordinated. Overall the program was highly satisfactory.