On January 16, 2025, Lean Operation, a specialized media platform on global management and operations, published an essay by Sasin Professor Takamasa Fujioka, Advisor to the Sasin Japan Center. In this piece, Professor Fujioka analyzes the impact of geopolitical risks on the business landscape and outlines strategies for sustainable growth. He focuses on the challenges Japanese companies face in the ASEAN market and explores key management perspectives needed to navigate these complexities. The full essay (in Japanese) is available HERE. As part of his work with the Sasin Japan Center, Professor Fujioka fosters business collaboration between Japan and ASEAN through industry-academia partnerships. His insights contribute to advancing this dialogue. The Sasin Japan Center will continue to share the latest knowledge on Japan-ASEAN economic and business trends through publications, seminars, and other initiatives.