Congratulations to our Sasin team, “B-Rabbit,” for winning the 2024 graduate league of the Schlesinger Global – Family Enterprise Case Competition (SG-FECC) held in Vermont, USA! The team, comprised of MBA students Chavaphon Lertnavasrichai, Sofia Ajami Arkomdhon, Proud Chanarat, and EMBA student Krit Vanapruks, received guidance from their primary coach, Tanachote Vongsurbchart, Sasin’s Entrepreneur-in-Residence. SG-FECC is a challenging four-day competition where teams of up to four students tackle dilemmas faced by family enterprises, developing and presenting practical solutions. The competition aims to deepen participants’ understanding of critical issues unique to family enterprises, applying the knowledge and expertise acquired in the classroom to solve complex family business cases. SG-FECC, a global competition established in 2013, has had 821 competitors and 558 judges from 37 countries. The 11^th Annual SG-FECC in January 2024 brought together 25 competing teams and 65 judges from 15 countries across 5 continents. In 2023, SG-FECC received the International Achievement Award from the Family Firm Institute (FFI), the premier global association for family enterprise professionals. Heartfelt congratulations to the winning team for their dedication and outstanding success on the global stage!