The first-ever Family Enterprise Case Competition -Asia Pacific (FECC-AP) was an opportunity for postgraduate students to demonstrate their understanding of the complexities of family businesses. Held on November 3-4, 2023, at Sasin School of Management, teams from various countries and local schools participated in this inaugural competition. Team “B-Rabbit” from Sasin, composed of 2023 MBA students Chavaphon Lertnavasrichai, Poonnapa Poonyalikhit, Sofia Ajami Arkomdhon, and EMBA student Krit Vanapruks, emerged as the winners. National Taiwan University was the first runner-up, while Universitas Prasetiya Mulya from Indonesia took the second runner-up place. The winning team, B-Rabbit from Sasin, and the team from National Taiwan University have both earned a spot in the prestigious Schlesinger Global Family Enterprise Case Competition (SG-FECC) scheduled for January 2024 in Vermont, USA.