On May 22-26, 2023, Sasin Executive Education organized the Southeast Asia Immersion Program (SEAi) for the University of Salzburg Business School (SMBS) at Sasin School of Management. The program aimed to provide valuable insights into various aspects of the Southeast Asian business landscape, offering a comprehensive understanding of the cultural and business realities of fast-emerging Southeast Asia. Under the guidance of renowned industry experts and distinguished speakers, the SEAi program covered a wide range of topics, including:

• Introduction to Thai Culture: The Impact of Thai Values in the Workplace
• The Thai Economy
• The Investment Ecosystem of Thailand
• An Example of Social Entrepreneurship Activities at IKEA
• Driving Digital Transformation and Entrepreneurship in Thai Conglomerate
• Human Capital Issues in Asia and Thailand
• Leadership in Thailand
• Thailand X-Audit: Marketing in Action
• Copycats, Cannabis and Other Legal and Regulatory Issues in Thailand
• From Fishnets to Furnishings: How a Family Business named Cirplas Designs for a Sustainable World