In order to enhance and increase management effectiveness for senior executives, the Sasin Graduate Institute of Business Administration of Chulalongkorn University organized a Senior Executive Program from August 12 – September 1, 2012 at the Dusit Thani, Hua Hin,  Petchburi.

The program was conducted in English by professors from the Kellogg School of Management, Northwestern University, the Wharton School of the University of Pennsylvania and Sasin Graduate Institute of Business Administration of Chulalongkorn University. In 2012, 29 executives participated in the program.

SEP offered senior managers

• increased understanding of the ways in which different areas of business function, and how these areas can be integrated so that the organization runs more effectively.
• awareness of the tools and techniques available to modern management.
• techniques for achieving a better understanding of the complex environment within which the organization functions and for evaluating its impact.
• increased analytical ability in solving business problems.
• skills in executing decisions effectively and in dealing with the consequences of decisions.
• insights into how an enterprise can be directed as an integrated, strategically directed unit.

Topics and Instructors

1.    Global Economic Environment    –    Sethaput Suthiwart-Narueput, Ph.D.
2.    Marketing Product & Process Innovation    –    Professor Dipak C. Jain, Ph.D.
3.    Leadership and Organizational Change    –    Professor Michael Useem, Ph.D.
4.    Managing Enterprise and Strategic Risk     –    Associate Professor Russell Walker, Ph.D.
5.    Corporate Financial Decisions    –    Professor Olivier Tabatoni, Ph.D.
6.    Strategic Management    –    Professor Paul  A. Tiffany, Ph.D.

On September 1, 2012, the closing session with conferment of diplomas was presided over by Professor Donald P. Jacobs, Dean Emeritus of Kellogg School of Management, Professor Dipak C. Jain, Ph.D., Dean of INSEAD, Professor Toemsakdi Krishnamra, Director of Sasin and Associate Professor Suthi Ekahitanonda, Sasin Deputy Director of Academic Resources.

Feedback from participants in the Program indicated that the content of the 6 modules was well-planned and effectively coordinated and overall, the participants were pleased with the program.