In order to enhance and increase management effectiveness for senior executives, Sasin Graduate Institute of Business Administration of Chulalongkorn University organized a Senior Executive Program from August 21-September 3, 2016 at Dusit Thani, Hua Hin, Petchburi.

The program was conducted in English by professors from Kellogg School of Management, Northwestern University, Wharton School of the University of Pennsylvania and Sasin Graduate Institute of Business Administration of Chulalongkorn University. In 2016, thirty-two executives participated in the program.

SEP offered senior managers

–       increased understanding of the ways in which different areas of business function, and how these areas can be integrated so that the organization runs more effectively.

–        awareness of the tools and techniques available to modern management.

–       techniques for achieving a better understanding of the complex environment within which the organization functions and for evaluating its impact.

–        increased analytical ability in solving business problems.

–        skills in executing decisions effectively and in dealing with the consequences of decisions.

Topics and Instructors

1.      Leadership and Organizational Change                        –  Professor Michael Useem, Ph.D.

2.      Corporate Financial Decisions                                       –  Professor Olivier Tabatoni, Ph.D.

3.      Competitive Marketing Strategies and Global Markets –  Professor George S. Day, Ph.D.

4.      Leading Innovation                                                         –   Professor Thomas D. Kuczmarski

5.      Global Economic Environment                                       –   Sethaput Suthiwart-Narueput, Ph.D.

6.      Strategic Management                                                   –   Professor Paul A. Tiffany, Ph.D.

On September 3, 2016, the closing session with conferment of diplomas was presided over by Professor Paul A. Tiffany, Ph.D. and Dr. Sethaput Suthiwart-Narueput, Ph.D.