From Today’s Consumer Insights to Tomorrow’s Consumer Delights

Unlock What Your Customers Truly Want In Southeast Asia’s dynamic and diverse markets, understanding the why behind consumer behavior is the key to lasting impact. Sasin Marketing Turbo helps you move beyond data — to uncover true insight and turn it into innovation. This immersive program blends global strategy with regional relevance. You’ll learn to observe customers in context, practice ethnographic research, and apply the “Why–Who–What” framework to generate powerful, market-winning ideas. Through energizing workshops, cultural fieldwork, and company visits, you’ll build the skills to see beyond the numbers — and into what your customers really think, feel, and do. You’ll learn how to define, discover, and distill true insight — the kind that leads to better business decisions, innovative strategies, and deeper human connection.

Program Highlights

• Understand Southeast Asia’s unique consumer behaviors
• Uncover insights that go beyond the data
• Practice ethnographic interviewing and observation
• Generate innovative ideas using the “Why–Who–What” framework

What You Will Learn

• Develop a deep understanding of Southeast Asian consumer behaviors and culture
• Identify and articulate insights that go beyond data to reveal real motivations
• Formulate innovative ideas using the “Why–Who–What” framework
• Gain hands-on experience in qualitative research methods, especially ethnographic interviewing and observation
• Strengthen your ability to ask better questions, listen actively, and observe with empathy
• Segment consumers based on behavior to uncover meaningful patterns
• Interpret qualitative data to anticipate consumer needs and trends

For more information, contact us at sasin.next@sasin.edu or call +66 2 218-4068.    

Instructors

Gina Fong Clinical Assistant Professor of Marketing, Kellogg School of Management at Northwestern University Gina Fong is a Clinical Assistant Professor who teaches customer centricity and ethnographic research at both the Kellogg School of Management and the Segal Design Institute at Northwestern University. She also serves as Kellogg’s Co-Academic Director for the residential Executive MBA program at the Sasin School of Management. In 2023, she was honored with Kellogg’s highest teaching award—the L.G. Lavengood Outstanding Professor of the Year—voted by the graduating class. In addition to her academic work, she leads Fong Insight, her consulting practice that helps organizations strengthen customer-centric strategies. She has conducted research, taught, and delivered keynote addresses for clients worldwide, with industry experience spanning technology, healthcare, fashion, food and beverage, health and beauty, housewares, digital services, hospitality, and sustainability.

Associate Professor Krittinee Nuttavuthisit, Ph.D. Professor of Marketing, Sasin School of Management Associate Professor Krittinee Nuttavuthisit earned her Ph.D. in Marketing from the Kellogg School of Management, Northwestern University, with a full scholarship from the King Anandamahidol Foundation. She has been honored with Sasin’s Teacher of the Year award and recognized for Teaching Excellence by Chulalongkorn University. Her research centers on mindful consumption, marketing, and sustainability, with publications in leading journals such as the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Retailing, and Journal of Business Ethics. Beyond academia, she has served as a consultant and advisor to public and private organizations, contributing her expertise to industries including food, tourism, retail, gem and jewelry, social enterprise, and social development.

Dates

Batch 1: November 17, 2025 – January 18, 2026 **Apply by November 3, 2025**

• Pre-Turbo (online): November 17 – December 6, 2025
• Turbo Week (on-site): December 7 – 14, 2025
• Post-Turbo (online): December 15, 2025 – January 17, 2026
• Final Project Presentation & Reflection (on-site): January 18, 2026

Batch 2: November 24, 2025 – January 25, 2026 **Apply by November 10, 2025**

• Pre-Turbo (online): November 24 – December 13, 2025
• Turbo Week (on-site): December 14 – 21, 2025
• Post-Turbo (online): December 22, 2025 – January 24, 2026
• Final Project Presentation & Reflection (on-site): January 25, 2026

Requirements

• English Proficiency – Ability to communicate and participate effectively in English
• Curriculum Vitae (CV) – A professional CV outlining education and work experience
• Work Experience (minimum 1 year) – In any industry or function, preferably with exposure to marketing, customer engagement, or innovation
• Interview Assessment – A brief interview to assess program fit and learning readiness

Program Fees*

• Regular Price: THB 180,000
• Special Launch Price: THB 135,000
• Special Alumni Price: THB 117,000

  *Sasin Turbo Program Cancellation Policy

• Half Refund: A refund request made 14 days prior to the program start date will receive a 50% refund of the program fee.
• No Refund: A refund request made less than 14 days prior to the program start date, as well as no-shows are ineligible for a refund.