30 Sep 2021
With the tagline “It’s not football, it’s LaLiga”, the top men’s professional football league in Spain, also known as LaLiga, has significantly expanded its global reach and market in recent years.
This webinar will explore the process and approach that LaLiga took to become a major global brand. The leaders of LaLiga realized that growing the LaLiga brand meant growing the business. During the 2014-15 season, 1.2 billion fans watched LaLiga matches worldwide. By the 2018-19 season, this number had more than doubled to 2.7 billion. The number of sponsorships has also increased dramatically from only five sponsors about seven seasons ago, to over 60 title, global, national, and regional sponsors today.
LaLiga is not just competing against competitors in the same industry – the English Premier League, the German Bundesliga, or Italy’s Serie A – but also against major global brands such as Netflix, Fortnite, HBO, Formula 1, NBA, and many others. Even though LaLiga’s logo is more or less the same as a decade ago, a lot has changed. Ten years ago, LaLiga’s strategy focused on ‘being the best football league in the world’, while today the focus goes well beyond ‘just’ football.
Join us to learn more about this brand’s major transformation.
Click here to REGISTER NOW and get the Zoom link
Date: Thursday September 30, 2021
Time: 6 – 7 PM ICT (Bangkok)
Venue: Online via Zoom
*Free of Charge*
Speakers:
Octavi Anoro LaLiga | Head of LaLiga Global Network. International Deputy Director Work Experience: • LaLiga Global Network: Japan • Head of Corporate Marketing and Communications, SERHS • Head of Corporate Relations: Marketing, SERHS • Assistant Sales & Marketing Director, SERHS Food Area • Manager Assistant (Spain), KOMM MIT • Sports Manager, Ajuntament Sant Pol de Mar José María Gotor LaLiga | Head of International, LaLiga Business School Work Experience: • Delegate to Thailand, Myanmar, Cambodia and Laos, LaLiga • Official Project Support (Financial Department), CAF • International Trade Advisor, The Spain-US Chamber of Commerce José Moya Gomez Director of LaLiga Business School Work Experience: • Director, UCAM Sport Management University • Sports Area Manager, La Manga Club • Marketing Director, Madrid Tennis Federation • Marketing & Communication Director, U.D. Salamanca • Managing Director Elche C.F. Giorgio Pompili Rossi LaLiga | Delegate to Thailand, Cambodia, Myanmar and Laos- Delegate to Malaysia, International Business Development, LaLiga
- Marketing & Commercial Assistant, Valencia CF
- Sport New Business Agent, TLC Marketing
- New Business, Sponsorships and Sales Agent, Infront Sports & Media AG
- Sales and Marketing Assistant (Central & South Italy)