Dr. Mayookapan Chaimankong, PCM, Project Director of Sasin Management Consulting – SMC, and Dr. Chaipong Pongpanich, Director of SMC and Deputy Director of Sasin, join us on Sasin Insights to talk about their new, Thai-language handbook, Customer Strategy: Understand, Engage, Acquire, and Retain Customers in the Disruption Age. This handbook provides an end to end approach that embrace the new technology advancement in this field to win customers. With the step by step approach, it suits for both new and experienced practitioners who involve with creating and capturing customer values.